ZeboLive signs ad-for-equity partnership with Hindustan Media Ventures

Launched by Dippaku Applied sciences Non-public Ltd, ZeboLive has already obtained $0.5 million within the first tranche. 

In keeping with the corporate, the fund infusion will assist create consciousness in regards to the platform to push creators onboarding in Tier II and Tier III cities with a imaginative and prescient to begin video commerce by FY24. The corporate, which can also be a part of Pedalstart Startup Studio, is working to lift its pre-Sequence A spherical of funding within the subsequent one-two months because it appears to additional increase its creator base each in home and abroad markets.

Based in 2019, ZeboLive is India’s first stay leisure platform focusing on contemporary creators from Tier II/ III cities. It has greater than 1,000 creators and 50,000+ customers on the platform in the present day. The stay streaming platform makes use of a gifting technique, the place viewers can ship presents to streamers that may be redeemed by the creators later for cash. ZeboLive helps contemporary creators live-stream their expertise on the platform and get monetized, with a retention fee as excessive as 85%.

“We’re excited to announce the closing of this take care of Hindustan Media Ventures Restricted, which can assist us push the expansion pedal,” stated Chirag Punjabi, CEO & co-founder, ZeboLive.

The platform has just lately launched operations in Bangladesh. It options social stay gaming as one other leisure possibility for customers. The corporate has registered income of $0.3 million in FY22, helped by progress within the lively consumer base during the last six months.

“We now have been scaling from the date of launch and innovating at an exhilarating tempo. We’re additionally refining and increasing our operations outdoors India with our first tie-up with Bangladesh final month. Additional, she reiterated that within the coming yr, our focus is to capitalize on the size and construct a sturdy income mannequin. We’re dedicated to empowering each Indian by offering a platform to showcase their abilities and skills to achieve the world and to make their ardour a way to livelihood,” stated Shobha Yadav, COO & co-founder, ZeboLive.

“India has an plentiful expertise unfold throughout the nation, and the most important problem is to showcase that expertise to wider audiences. ZeboLive is empowering these creators to showcase their expertise and monetize it. We consider our affiliation with ZeboLive will allow it to not solely onboard extra creators which might be gifted but in addition assist these creators in showcasing their abilities to your entire nation utilizing HT platforms. We share the imaginative and prescient of Chirag and Shobha and sit up for the thrilling journey forward,” stated Anirudh Singhal, strategic funding head, Hindustan Instances. 

As per a Bain & Firm report titled ‘On-line Movies in India—The Lengthy and In need of It’, India’s on-line video consumer base has scaled to greater than 350 million, rising 24% from 2018 to 2020, practically twice as quick as markets reminiscent of China and Indonesia. 

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